Tom and Phil Gearing had a sneaking suspicion investing in wine, or vin-vestments, was an untapped market in the world of credible assets. Yes, people have always stockpiled wines from prime vintages but how and where to access those bottles was a trickier. In a small and tightly controlled industry, how would one proceed? The trick is to make investing in luxury libations so simple and seamless that anyone with the curiosity could dive into the rarified world of wine. With the goal of revolutionizing the world of wine investments, Cult Wines launched in the UK in 2007 and they haven’t looked back. While the entry points vary significantly, the cultural caché attached has kept them in good standing.

Ripe grapes ready for winemaking.

Investing in wine carries its own brand of name recognition with a notoriety comparable to purchasing NFT’s. The data is impossible to ignore. A 1998 Perrier-Jouët, Belle Epoque cost $790 a decade ago. It is now worth $3,225, four times more than its value. Or look at a 2000 vintage bottle of Krug, Vintage Brut. In the last five years its value has almost doubled from $2,204 to $4,300 per case.

Traditional wine buyers and importers have always been in on the game but the market has expanded to include casual investors and those from new sectors including the NBA, NFL, celebrities, musicians and more. While entry-level investors dabble with a bit of surplus and a healthy dose of curiosity, Cult Wines expansion into the US markets brings new opportunities. They hope to introduce consumers to the potential value and ease of investing in fine wine.

A fine wine recommendation from CultX, the leading fine wine investment app & trading platform.

While the statistics are staggering, the expansion comes at a perfect time. “The Champagne 50 outperformed Gold and the FTSE 100 in the last quarter and Christie’s wine and spirits auction saw a single bottle of Perrier-Jouët ‘Brut Millesimé’ 1984 sell for $56,769.” Says Cult Wines Operations Director, Tom Turner, “it is possible that producers are holding back stock in anticipation of lower production, the yield for the 2021 vintage has been hit by frost and mildew resulting in a 40% - 50% reduction, something experienced by almost all major wine producing regions of France this year.”

Curious about getting into the wine game? Read on for five tips to jump into the wine game.

Another investment level wine suggestion from Cult Wine.